Audit of long lasting strategy and periodic plans of business activity along with their coherence with business goals
- evaluation of methods for the goals accomplishment as far as efficiency, costs and selected instruments are concerned
- audit of achieved sales and image advantages in relation to target groups
- verification of contracts and advertising, sponsorship and charity liabilities
- analysis of interior procedures for decision making and their accomplishment
- evaluation of marketing and PR departments
As a result of marketing communication audit, valuable recommendations are prepared on strategy redefinition, modification or target setting, procedures creation and introduction of new standards.