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Audit of marketing communication and Public Relations

Audit of long lasting strategy and periodic plans of business activity along with their coherence with business goals
  • evaluation of methods for the goals accomplishment as far as efficiency, costs and selected instruments are concerned
  • audit of achieved sales and image advantages in relation to target groups
  • verification of contracts and advertising, sponsorship and charity liabilities
  • analysis of interior procedures for decision making and their accomplishment
  • evaluation of marketing and PR departments
As a result of marketing communication audit, valuable recommendations are prepared on strategy redefinition, modification or target setting, procedures creation and introduction of new standards.